Project Description

In 2017, Scarborough Wine Co. celebrated their 30th Birthday and approached Mastermind to create a digital campaign that celebrated this milestone.

Stories and photos created by the loyal Scarborough community became the hero of the birthday celebrations, with products, experiences and stories shared on social media via a specific hashtag aggregated on the Scarborough website.

Custom content ruled the strategic direction, with blog posts detailing the milestones, trials and celebrations throughout the 30 years shared and promoted on social media throughout the year. A series of videos were also produced to reinforce the key brand messages and personalities.

“Over the past four years I have worked very closely with Trish and the Mastermind team to restructure and refocus Scarborough Wine Co.’s marketing strategy. Over this time we have developed brand plans, a new website, an integrated digital marketing strategy, always keeping in mind the unique requirements of our small family-owned business. Trish’s knowledge, expertise and enthusiasm is second to none and her ability to bring in the right people to get the work done on time and on budget is incredibly valued by the whole Scarborough team.”
Sally Scarborough, Scarborough WIne Co.