Marketing Strategy

Mr. Riggs Wine Company

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Ben Riggs is no stranger to the wine community. He has clocked a prolific 42 vintages over his time in the industry, 14 of which were spent at the helm of Wirra Wirra in McLaren Vale. Now, Ben Riggs is leading the McLaren Vale charge at Mr. Riggs Wi [...]

Best’s Consumer Tasting Panel

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It is clear that Best’s brigade of followers is a loyal and engaged bunch. In light of this commitment and recognising that 92% of consumers trust recommendations from those they know over all other forms of advertising*, Mastermind was compelled to [...]