Uncategorized Archives | Page 2 of 2 | Mastermind Consulting

Why Pinning is all the craze: Understanding Pinterest

By Helen Kruger (@Lanikruger) There is little doubt that Pinterest http://pinterest.com/ is THE social media network of 2012. Suddenly it’s in every social media blog, is creeping into Facebook feeds and has been touted as the new social media addict [...]

By | April 18th, 2012|Uncategorized|0 Comments

Making the most of the Rose Revolution in bars, restaurants and retail

GET ON BOARD THE ROSE REVOLUTION - CELEBRATING DRY, PURPOSE MADE ROSE WINES There’s a real movement happening to educate consumers about dry, purpose made Rose: The Rose Revolution! A great wine style, appropriate all year round but for those of us i [...]

By | October 17th, 2011|Uncategorized|0 Comments

Time for a Pinot Noir Party… it’s Pinot Smackdown: 18 August 2011

It’s not just a celebration of Pinot Noir, this is nation against nation to see who is making the world’s best Pinot Noir.  Now in it’s second year the Pinot Smackdown is a concept brought about by Ed Thralls from Wine Tonite in the USA and has evolv [...]

By | August 2nd, 2011|Uncategorized|6 Comments

Another perspective on those gimmicky wine marketing campaigns

Last Tuesday (22 Feb) Huon Hooke published an article called “Wine Snobs can put a cork in it.” In the article he criticised initiatives like the Rosé Revolution noting “Fancy campaigns aren't needed to prove our drops are among the best” and “There [...]

By | March 2nd, 2011|Uncategorized|7 Comments

Celebrating Wine Memories – Open that Bottle Night: 26 February 2010

It may seem that there’s an abundance of wine related social media initiatives emerging and something to get involved in on a weekly basis. Having started the first few Australian Tweet ups with #WCATT in August 2010 this really excites me as people [...]

By | January 21st, 2011|Social Media, Uncategorized, Wine, Wine Marketing|1 Comment