My humble little business has reached a significant milestone this month – Mastermind Consulting is now five years old. Yes, it’s been that long, and there’s reason to celebrate as the journey has been exhilarating, to say the least. From as early as [...]
We’ve all seen brands on facebook make claims on their pages “first five people to comment will win a free bottle of wine” or “share this photo to win.’ Promotions on facebook are a great way of building engagement with fans and growing the number of [...]
By Helen Kruger (@Lanikruger) There is little doubt that Pinterest http://pinterest.com/ is THE social media network of 2012. Suddenly it’s in every social media blog, is creeping into Facebook feeds and has been touted as the new social media addict [...]
GET ON BOARD THE ROSE REVOLUTION - CELEBRATING DRY, PURPOSE MADE ROSE WINES There’s a real movement happening to educate consumers about dry, purpose made Rose: The Rose Revolution! A great wine style, appropriate all year round but for those of us i [...]
It’s not just a celebration of Pinot Noir, this is nation against nation to see who is making the world’s best Pinot Noir. Now in it’s second year the Pinot Smackdown is a concept brought about by Ed Thralls from Wine Tonite in the USA and has evolv [...]
Last Tuesday (22 Feb) Huon Hooke published an article called “Wine Snobs can put a cork in it.” In the article he criticised initiatives like the Rosé Revolution noting “Fancy campaigns aren't needed to prove our drops are among the best” and “There [...]
It may seem that there’s an abundance of wine related social media initiatives emerging and something to get involved in on a weekly basis. Having started the first few Australian Tweet ups with #WCATT in August 2010 this really excites me as people [...]