I spend a lot of time on facebook and some posts can be annoying and irrelevant! There may not be a dislike button, but there are ways for your fans to tell you that they don’t like your content and this feedback can impact on your future page perfor [...]
Have you just discovered what Facebook Edgerank is all about but not sure what the implications are? Here are 8 simple tips to help increase your engagement on your facebook page and have your content seen by a larger group of people: Creating [...]
One of the most common pieces of feedback I receive from facebook training sessions is that participants had no idea that only a small percentage of their fans are seeing their posts. It’s one of the most valuable pieces of information that they take [...]
I constantly see examples of brands that have merely set up social media channels and have not thought through the reasons why they are there or how they are going to provide content that’s interesting to their audience. The result is that engagement [...]
(As published in July 2012 Edition of WBM Magazine) There’s often discussion about the role of LinkedIn as part of your social media presence. Is it just an online Rolodex and a haven for recruitment professionals? Should you be spending the time to [...]
We’ve all seen brands on facebook make claims on their pages “first five people to comment will win a free bottle of wine” or “share this photo to win.’ Promotions on facebook are a great way of building engagement with fans and growing the number of [...]
It’s not long to go until the Third Annual Chardonnay day on 24 May, 2012. It’s the perfect excuse to be exploring the range of great Chardonnay styles being made across the world, and particularly across Australia and New Zealand. According to Winem [...]
There’s been lots of hype this week over Facebook’s $1billion acquisition of the 2-year-old photo sharing application Instagram. Whether the price tag is justified, this is one app to look further into. It’s been the #1 downloaded app on the apple is [...]
There’s been lots of recent discussion about the relevance of Twitter for the wine industry, with claims that it’s not a consumer oriented platform and more relevant for the wine industry to talk to each other. In many instances this may be the case. [...]
It’s been a rough start to 2012. On 5 January, my beloved dad passed away. He’d fought various cancers over the past few years, but sadly, the day after he’d been released from hospital he had a tragic accident at home as he pushed all boundaries try [...]