By Helen Kruger (@Lanikruger) There is little doubt that Pinterest http://pinterest.com/ is THE social media network of 2012. Suddenly it’s in every social media blog, is creeping into Facebook feeds and has been touted as the new social media addict [...]
There’s been lots of hype this week over Facebook’s $1billion acquisition of the 2-year-old photo sharing application Instagram. Whether the price tag is justified, this is one app to look further into. It’s been the #1 downloaded app on the apple is [...]
We’ve been thrilled to be working with the team at Plantagenet Wines over the last few months to re-launch their Omrah range with new packaging and collateral to tell more of a regional story. Recognising that Omrah has a different consumer following [...]
There’s been lots of recent discussion about the relevance of Twitter for the wine industry, with claims that it’s not a consumer oriented platform and more relevant for the wine industry to talk to each other. In many instances this may be the case. [...]
It’s been a rough start to 2012. On 5 January, my beloved dad passed away. He’d fought various cancers over the past few years, but sadly, the day after he’d been released from hospital he had a tragic accident at home as he pushed all boundaries try [...]
This is a guest blog by Craig Wilson - doing great things with the NLYZR product that's worth checking out to provide solutions for effective search engine results for your website. He's a go to source for online information, so thought would be usef [...]
GET ON BOARD THE ROSE REVOLUTION - CELEBRATING DRY, PURPOSE MADE ROSE WINES There’s a real movement happening to educate consumers about dry, purpose made Rose: The Rose Revolution! A great wine style, appropriate all year round but for those of us i [...]
Originally published in WBM Wine Magazine - August 2011 A website should be one of the core assets at the centre of your brand’s communication mix. In fact, it’s imperative. However, gone are the days where a website is purely an online company ‘broc [...]
Pinot Noir lovers all over the world united last Thursday 18th August for the second annual #pinotsmackdown. It was country vs country in a flurry of tweets that sought to identify the best Pinot Noir producing region or nation. Pinot Noir lovers use [...]
A number of virtual wine tastings will occur online over the next few weeks and there’s lots of opportunities to discover new and exciting wines: #pinotsmackdown (18th Aug), De Bortoli Bella Riva Ustream Tasting / (25 Aug), #cabernetday (1 Sept), Be [...]