Project Description

Mastermind assisted Nerada Tea to create a social media campaign to raise brand awareness and create a consumer experience. A “tasting tea-m” of influencers were recruited to taste and review a selection of Nerada teas, sharing their thoughts, experiences and recommendations on social media.

The campaign saw a significant uplift in website traffic and online sales as well as a considerable growth of the email database. The comments and reviews the selected panellists shared on social media were overwhelmingly positive, providing some great conversation and buzz for Nerada Tea.