Project Description

With more than 2000 Australian wine companies selling their goods to consumers, not to mention the myriad imported products, shelves in wine stores have never been more crowded. It’s easy to see how a wine name without a story or visual identity can become lost in the sea of brands. So when renowned winemaker Jo Marsh approached Mastermind to help launch her very own Billy Button Wines from the Alpine Valleys in Victoria, we jumped at the challenge.

The Mastermind Consulting team instantly knew there was a bright future ahead for Billy Button Wines. Our team wrote the brand brief for the design agency (Woods Canon) to bring the logo and labels to life. We developed the brand story and punchy website copy, then wrote press releases to spread the word. Despite the hurdles a start-up business needs to jump over and investment required to get the messaging and look of a brand right, Jo Marsh embraced our guidance and her vision was brought to life.

You be the judge – if you’re lucky enough to find a Billy Button small-parcel alternative varietal wine – grab it and have a taste of the Alpine Valleys for yourself.

“When establishing my own wine brand in 2014, I could think of no better person than Trish and her team to assist me with everything a new wine business needs. She helped me clarify my goals and direction and how I planned to get there. She wrote the brief on packaging for my designers and assisted me throughout the process and final design selection. She sourced the best website solution for my business and helped me put the content together. I receive nothing but constant praise for my packaging design and website. Put simply, without Trish I’m not sure that Billy Button would have got off the ground – it certainly wouldn’t be as successful as it has been without her, nor achieved so much in such a short timeframe. I couldn’t recommend anybody more.”
Jo Marsh, Billy Button Wines