Project Description

When ARIA Brisbane celebrated its 5th birthday, Mastermind helped get the party started through a social media marketing promotion on Facebook. Over the birthday month, the objective was to raise awareness of the 5th birthday milestone, reward loyal customers who have previously dined at the restaurant and generate the obligatory buzz and excitement.

With a small budget for a competition and relying on word of mouth, fans on Aria Brisbane’s Facebook page doubled, with more than 8100 entries submitted to the competition.

The fans were engaged, bookings were up and the competition entrants were glued to the page to check on their success. Now that’s a way to party.

“We have worked with Trish at Mastermind Consulting for a number of years now and have always found her and the team to be professional, efficient and effective, with a great understanding of our industry and our brand. Trish has helped us to develop a solid social media strategy and has provided excellent training to enable our team to implement it. There are many that claim to be experts in social media today but I have found there are few that have real expertise and understanding of social platforms and I would consider Trish to be one of theses experts. We wouldn’t hesitate in recommending Trish and Mastermind Consulting.”
Jo Bennett, Former Marketing Director, MorSul Group