Personally I am addicted to Pinterest and it’s one of my favourite social media platforms to explore. It’s my go to source for my children’s birthday party themes, corporate event ideas, home renovations, craft and generally just seeking out visual content inspiration.

(113) Trish Barry on Pinterest

But whilst Pinterest is a great tool for collating content for personal use, if utilised effectively, it can also be a powerful search and discovery platform for business. Let’s explore what the platform is about and how to utilise as part of your marketing plans.

What is Pinterest?

Pinterest is essentially a visual bookmarking site that was launched in March 2010 – it is like a large online scrapbook where people search for content.

Not sure how Pinterest works? Watch this short video

Why all the fuss?

If increasing website traffic is one of your marketing goals then this is definitely a platform to explore. As Ruth Suokup noted at Problogger conference 2015 “ Pinterest is the only social media channel that was created for the sole purpose of sharing content.”

Here’s some of the reasons why Pinterest is a key part of many social media marketing plans:

  • Pinterest is the 3rd most popular social media network.
  • Over 100 million monthly active users
  • Average visit is 15.3 minutes long
  • 80% of Pinterest users are female
  • 79% of Pinterest users engage with content by saving or clicking on content
  • Pinterest has increased 81% in the last year
  • 2/3 of the content that people pin comes from business websites.
  • People have created more than 180 million boards related to Food/Drink (a huge opportunity here!)
  • Pinterest pins are 100 times more spreadable than a tweet
  • Pinterest half life of a pin is 1600 longer than a facebook post
  • Pinterest drives more website referral traffic than Google +, Youtube and LinkedIn combined (Source Cynthia Sanchez)
  • Blogs are the most popular destinations of click throughs for Pins

Source: Marketing Land and Kissmetrics Pinterest Marketing Guide 

Considering adopting Pinterest for your business? Then sign up for a Pinterest business account as there’s different features available to you – analytics to understand how you’re performing and paid pins will also be released in Australia in the near future – a benefit we can see loads of potential to add to your paid social media marketing spend.

Keen to get started but not sure how? Have a read of our blog post on some top tips to consider of how to use Pinterest in your marketing plans. Alternatively, the Pinterest for business blog has some useful information on how to best utilize their platform with the latest enhancements outlined

Want to ensure that you’ve composed the perfect pin? Here’s some considerations to think about before you start putting your pins onto boards. READ MORE