Do you have a passion for email and direct marketing? Want more flexibility in your work hours and yet still be a core member of a growing team? Well, this may well be your perfect role.
Mastermind Consulting is a leading Sydney-based marketing strategy consultancy with a strong focus on wine, luxury travel, tourism, restaurants and food related businesses.
We are looking for an experienced Email/ Direct Marketing Specialist to join our team to help drive client acquisition/ retention campaigns and enhance their direct to consumer sales performance.
What will you do?
You’ll be our go to specialist for clients’ email and direct marketing projects with a focus on email marketing. You will have 3 main priorities:
- Ensure that clients email communications are crafted and delivered on time utilising best of breed practices
- Develop and help execute strategies for clients on direct to consumer marketing opportunities to help grow revenue utilising a multi-channel marketing approach
- Set up systems and processes to allow Mastermind to grow our direct marketing service offering.
It’s a small team with a diverse range of digital, social media and content marketing services offered, and the breadth of projects means that your daily tasks will change at any given time. Were often working with small but premium brands and take a nurturing and hands on approach to assist clients to grow their businesses as a valued business partner.
The successful candidate will:
- Manage, brief, build and execute targeted email marketing campaigns for Mastermind clients as well as delivering Mastermind’s own email marketing communications on monthly basis
- Drive and manage email testing roadmap as well as email process, including content, messaging, and segmentation
- Develop EDM marketing strategies to increase site traffic, using responsive and dynamic content, subject line testing and creative optimization
- Implement email automation workflows/ sequences
- Set up performance metrics, track and review all digital, marketing campaigns to ensure delivery of ROI
- Set up detailed analytic tracking (event/ goal tracking, funnels) to give insight into client campaign performance.
- Educate clients on strategies and tactics to grow direct to consumer sales including set up of loyalty programs/ wine clubs
- Work with clients to document customer journey maps across multiple consumer touch points and help recommend strategies to implement to drive better consumer communication and customer interactions.
- Liaise with clients to help develop relevant content to help drive acquisition/ retention campaigns.
- Consult on Google tools and how to utilize and implement as part of broader marketing campaign including Google Analytics, Google Tag Manager,
- Prepare performance analysis reports and make recommendations for creative modifications with a view to ongoing execution.
Who are you?
To be successful in this role, you will need to hit the ground running and be hands on in your approach as you will be directly responsible for client deliverables. Knowledge of current email best practice and a variety of email platforms is a must.
You will have strong initiative, excellent project management skills, attention to detail and the ability to work autonomously.
The ideal candidate will have:
- Proven experience in developing and implementing B2C and B2B email marketing campaigns;
- Proficiency in using CRM, Email Service Platforms and analytics tools to report on EDM campaigns;
- An analytical mind with the ability to make recommendations on how to improve conversion and engagement;
- Strong understanding of customer online journeys and identifying relevant touch points.
- Project management experience, with the ability to multi-task and work autonomously under pressure.
- Up-to-date experience with the following tools and software would be of great benefit: Google Analytics/ Google Tag Manager, Campaign Monitor/ Mailchimp
- Experience in project managing including managing projects simultaneously.
- Excellent problem solving and communication skills
- ADMA or relevant qualifications in direct marketing
Where will you work?
You will be predominately based in our office in Rozelle, however this role also has the flexibility to work from home from time to time.
Successful applicants must be eligible to work in Australia.
What’s on offer?
Mastermind Consulting provides a flexible working environment, as a core member of a small team of senior marketing advisors. We have a passion for our clients’ business and have been widely recognised for our commitment to innovation in the marketing field.
It’s anticipated that the role would be three days per week (open to working around school hours).
How to apply
Like the sound of this role? Please send your cover letter and resume to recruitment@mastermindconsulting.com.au – including a cover letter of why you would like this role and the number of hours you would be available.
Please note – only successful applicants will be contacted. Australian residents only.