Digital / Ecommerce Marketing Manager

Dear Potential Team Member,

We are on the hunt for a Digital Marketing Manager to join our extended family at Mastermind Consulting, based in our Rozelle office. Someone with extensive experience who is wanting to utilise their expertise to drive online sales and increase conversions for our wine and food clients.

This is a hands on role where you can utilise your broad digital marketing skills in a very practical setting to deliver results. You’ll work on multiple clients simultaneously, where your skills will be essential to telling their stories (often with small budgets given the agricultural nature of many of our clients). As an omni-channel marketer, it is critical that you understand through-the-line strategies, attribution modelling and how to drive consumers successfully through the conversion funnel.

It’s an exciting time to join the team – we’re implementing new client websites using a world class ecommerce system built specifically for wine and alcohol brands so this role is fundamental in helping build a strategic framework to incorporate best practices for ecommerce results.

So who are we looking for?

This is not just any role – you’ll need to be open to multi-task, project manage and keep up to date with emerging digital trends. You will take ownership of the digital journeys for our clients, putting in place infrastructure across multiple touch points to help drive online sales.

This is a hands on role, with lots of scope to make a difference by getting involved in clients’ projects. Your role will involve:

• Lead, facilitate and manage the formulation of digital campaigns to deliver on clients’ objectives and revenue targets.
• Implement digital marketing campaigns including manage SEO/Google Adwords and re-targeting campaigns
• Help to project manage clients’ website launches (many using Commerce7 ecommerce plugins) and liaising with suppliers to ensure sites launch on time and on budget.
• Set up performance metrics, track and review all digital and direct marketing campaigns to ensure delivery of ROI and help to identify trends that can inform clients decision making.
• Implement performance tracking using Google Tag Manager, and reporting on clients’ websites through Google Analytics goals and conversion metrics
• Ongoing conversion rate optimisation and landing page management through research, planning and tagging and implementation.
• Development of client EDM content schedules and ownership of monthly ecommerce reporting
• Drive and manage email testing roadmap as well as email process, including content, messaging, and segmentation
• Develop EDM marketing strategies to increase site traffic, using responsive and dynamic content, subject line testing and creative optimization
• Implement email automation workflows/ sequences
• Set up performance metrics, track and review all digital, marketing campaigns to ensure delivery of ROI
• Liaise with clients to help develop relevant content to help drive acquisition/ retention campaigns.
• Mentor and support our part time graduate through regular coaching, mentoring and ongoing training

The ideal person will have:

• Track record of implementing innovative technology initiatives that have delivered positive results within retail or similar sector
• Strong understanding of google products – Google Search Console, Google Adwords, Google Analytics
• Extensive experience working in ecommerce environment to help drive website sales.
• Understanding of UX/ UI to help drive better online experiences
• Experience working with third party online platforms – Ebay, Amazon etc
• Strong organisational and time management skills, with the ability to manage multiple projects in a fast-paced, deadline-driven environment.
• The ability to take direction and work independently.
• Great interpersonal skills, with an ability to work effectively in a small team environment.

This role will work closely with the social media manager to ensure a coherent digital strategy is in place for clients across multiple touch points. Paid social and content planning is the responsibility of other members of the Mastermind team.

About our Team – Trish’s vision

I have built Mastermind Consulting over the last eleven years quite differently to the high profile corporate roles that I held previously. I wanted to build a company where we are a genuine marketing partner for brands, and with a culture that attracts people who want to be hands on and really make a difference to our clients’ marketing campaigns. They are small businesses that we work with, and I’m incredibly proud that we offer a real partnership to our clients.

We’re a small and nimble consulting team made up of senior marketing professionals with a like-minded vision. We are ambitious, but understand that some days we need to pick up sick children, attend family functions or balance post-graduate study. We work with some amazing clients in the food, wine and lifestyle industries, and focus on marketing strategy, content creation, digital and social media.

The big difference is that we’re all very hands on. Given we’re a small team (there will be six of us with the new team member on board), we get highly involved in our client’s campaigns, and there’s a holistic approach to marketing that means we’re always looking at the big picture and having to look at a range of social media and digital touch points to drive solutions. Digital, social, content and direct marketing are not seen in isolation.

The breadth of projects that we work on for our clients means that there’s great diversity at any given time. There’s always something new to learn, and a willingness from clients to implement strategic ideas across digital, social media and content marketing projects.

We’re proud to be named as a finalist in Diversity of Equality and Change in the recent Australian Women in Wine Awards and our fearless leader Trish is currently awaiting the results in the My Business Awards for Businesswoman of the Year and is a finalist for 2019 Digital Wine Communicator in the Wine Communicators of Australia award.

Sound like a team you’d like to join?

Please send through your CV or video submission outlining why you’d be the perfect fit for our team, your anticipated salary range, when you would be available to commence and link to any portfolio work to recruitment@mastermindconsulting.com.au

We hope you may be the new member of our work family.

Cheers

Trish Barry and the Mastermind team.