A new job in the middle of crazy times? Yes, read on, there’s a great reason to apply!  We know it’s an unusual time to be applying for a job! We get it. These are not normal times. But, what is normal for the Mastermind team is the drive to do an amazing job for our wine and food clients and drive their brand stories and sales across digital platforms. It’s this vision and our results which saw us awarded Wine Communicators of Australia Digital Communicator of the Year in 2020. We are growing and we now want to embrace the skills of passionate public relations professional to help amplify the stories of our fabulous clients and set up our public relations team – and there’s lots of news to pitch in.

Ever changing, you’ll work across multiple clients simultaneously and help us cement the public relations offering for our clients. We’ve dabbled in the past, but now is the right time to take things to the next level.

So who are we looking for?

You’ll need to be open to multi-task, pitching in stories and driving publicity and coverage for our wine and food related clients. Attention to detail is critical.

This is a hands-on role (you’ll be the only PR member of the team!), with lots of scope to make a difference to the clients by amplifying their stories. Your role will involve:

  • Developing and executing media plans for clients as part of broader communications mix.
  • Writing press releases and distributing to relevant media outlets
  • Pitching news stories out to relevant media
  • Compiling coverage reports for clients and reporting on results
  • Organising sample send outs to have maximum impact
  • Helping develop influencer relationships and engagement

The ideal person will have:

  • Agency experience
  • Existing relationships with media – wine media we know well but ideally also have great contacts with lifestyle and business media.
  • Have excellent writing skills, solid media contacts and the ability to communicate confidently with clients and media alike.
  • Skilled storytelling and content creation that is aligned with and enhances the broader Marketing strategy
  • Understanding of influencer engagement – how to best structure agreements and engage
  • Impeccable communication, negotiation and influencing skills
  • 4-5+ years of PR experience and a tertiary degree in communications or similar
  • The ability to take direction and work independently.
  • Strong organisational and time management skills, with the ability to manage multiple projects in a fast-paced, deadline-driven environment.
  • Great interpersonal skills, with an ability to work effectively in a small team environment.

We’re not looking for a freelancer – we want someone to grow with us as part of the Mastermind family as there’s plenty of exciting work to be done.


HERE’S OUR PITCH – What is special about Mastermind?

I have built Mastermind Consulting over the last fourteen years quite differently to the high profile corporate roles that I held previously. I wanted to build a company where we are a genuine marketing partner for brands, and with a culture that attracts people who want to be hands on and really make a difference to our clients’ marketing campaigns. They are small businesses that we work with, and I’m incredibly proud that we offer a real partnership to our clients.

We’re a small and nimble consulting team made up of senior marketing professionals with a like-minded vision. We are ambitious, but understand that some days we need to pick up sick children, attend family functions or balance post-graduate study. We work with some amazing clients in the food, wine and lifestyle industries, and focus on marketing strategy, content creation, digital and social media.

The big difference is that we’re all very hands on. Given we’re a small team (there will be eight of us with the new team member on board), we get highly involved in our client’s campaigns, and there’s a holistic approach to marketing that means we’re always looking at the big picture and having to look at a range of social media and digital touch points to drive solutions. Digital, social, content and direct marketing are not seen in isolation.

The breadth of projects that we work on for our clients means that there’s great diversity at any given time. There’s always something new to learn, and a willingness from clients to implement strategic ideas across digital, social media and content marketing projects.

Sound like a team you’d like to join?

Please send through your CV or video submission outlining why you’d be the perfect fit for our team, your anticipated salary range, when you would be available to commence to recruitment@mastermindconsulting.com.au


We hope you may be the new member of our work family.



Trish Barry and the Mastermind team.