Hedi Krause, Copywriter & Content Specialist

Heidi has been weaving her magic with words and crafting content for some of Australia’s largest media companies for almost 20 years.

She cut her teeth working on Channel 9’s TODAY show, often starting work pre-dawn to help chase breaking news stories, pre-interview guests, write briefs for the hosts and edit footage. She was also lucky enough to do a stint as weather producer and travelled to amazing parts of Australia with the presenter as the show went live-to-air.

Following her foray in television, Heidi decided to focus on her love for the written word and has penned copy for Reader’s Digest, HealthSmart, Women’s Health and Weight Watchers magazine to name a few. At Reader’s Digest, she honed her interviewing, writing and editing skills – working on some incredible in-depth feature articles and editing several up-front sections of the mag.

The enticing world of digital media beckoned, including a role at Yahoo!7 News and most recently as the Editor of lifestyle.com.au – the online home for The Lifestyle Channels on Foxtel. Here she helped create compelling digital content across all the key lifestyle pillars, from food and fashion to travel and parenting. She also managed the online content and digital strategy for Lifestyle’s flagship TV shows including Selling Houses Australia, River Cottage and Paddock to Plate. She also project managed many small and large-scale commercial campaigns for major clients – including eDMs, competitions and native articles.

Heidi is extremely passionate about digital and social media, storytelling across all mediums, the food and wine space, and is a stickler for correct spelling and grammar. She also has an Honours degree in Psychology and an incomplete PhD – which she intends to finish in her second lifetime.

Heidi loves a light-bodied red like a Pinot Noir, a crisp and refreshing Spanish Albariño or anything with bubbles. All of which she enjoys consuming with large pieces of cheese.
Heidi has two tiny tyrants (AKA toddlers) and having barely survived the whole ‘two under two’ scenario – you’ll most likely find her chasing after them in a Sydney park or attempting to dine out and relax with friends at the pub. She also fantasises daily about resuming her yoga practice and world travels.