Passionate and driven, Melissa knew she wanted to be a marketing manager after graduating from the University of Wollongong with distinction. She completed a Bachelor of Communications and Media degree, majoring in Public Relations and Marketing, as well as Professional Writing and Journalism.
Melissa is an accomplished, meticulous and creative marketer with a practical and tenacious approach to problem solving. She is confident developing successful marketing strategies, creative briefs and development roadmaps to reach new audiences and increase conversion rates.
This love and understanding of strategic digital marketing has seen Melissa hone her skills across the digital landscape when it comes to social media, e-commerce, public relations and influencer management.
Melissa has been lucky enough to work one-on-one with Facebook head office for twelve months to be trained on Facebook’s Business Ads Manager. This has given her amazing insights into the scope of the platform, as well as growing her knowledge around customer segmentation and strategic targeting for optimal results.
With a strong focus on social media management, Melissa has a demonstrated history of content planning, creation and curation. She thrives with strategic thinking and has a data-driven mindset that all good marketers need to create effective campaigns that meet business objectives.
After seven years’ experience in the fashion industry, Melissa is excited to be moving into an industry that she has a real passion for – good food and great wine.
I love a delish prosecco or pinot grigio on a gorgeous day out by the water. Otherwise my sweet tooth can’t go by a glass of Moscato!
You’ll most likely find me in the kitchen cooking up a storm (and making a complete mess!) for my friends and family or reading a recipe book – I love everything about food. I enjoy pottering around my house and looking after my plant-babies and watering my herb garden. I’m an old lady at heart who loves to be in bed by 9:30, so good bed linen always floats my boat.