We help you connect directly with customers
Direct marketing means considering your customer base, and how you can communicate more effectively with those people and provide value. It’s also about data and using it constructively to both predict and meet customer needs.
Often direct marketing starts by segmenting your customer database and looking at how you can target each segment meaningfully rather than sending out one message to all. This ensures that you maximise the relationship with your most loyal customers first, before connecting with less steadfast consumers.
In this age of big-picture communication, it’s easy to undervalue the power of direct marketing. But we don’t. At Mastermind, we thoroughly enjoy creating loyalty clubs, business alliances, unique cellar door experiences, wine clubs and making candid connections with individuals. Who, in turn, become your customers.