Let’s face it, everyone likes to be popular. But if the number of likes and fans on your facebook page is your core metric of your facebook marketing, it’s time to rethink your strategy. Don’t get me wrong – having a reasonable number of fans on your [...]
Do you find it challenging to find the time to post on your brand facebook page? It's even more of a task when you are travelling or heading on vacation. If you are responsible for posting content to your Facebook fan page, this may be the most usefu [...]
I constantly see examples of brands that have merely set up social media channels and have not thought through the reasons why they are there or how they are going to provide content that’s interesting to their audience. The result is that engagement [...]
(As published in July 2012 Edition of WBM Magazine) There’s often discussion about the role of LinkedIn as part of your social media presence. Is it just an online Rolodex and a haven for recruitment professionals? Should you be spending the time to [...]
By Helen Kruger (@Lanikruger) There is little doubt that Pinterest http://pinterest.com/ is THE social media network of 2012. Suddenly it’s in every social media blog, is creeping into Facebook feeds and has been touted as the new social media addict [...]
There’s been lots of hype this week over Facebook’s $1billion acquisition of the 2-year-old photo sharing application Instagram. Whether the price tag is justified, this is one app to look further into. It’s been the #1 downloaded app on the apple is [...]
This is a guest blog by Craig Wilson - doing great things with the NLYZR product that's worth checking out to provide solutions for effective search engine results for your website. He's a go to source for online information, so thought would be usef [...]
GET ON BOARD THE ROSE REVOLUTION - CELEBRATING DRY, PURPOSE MADE ROSE WINES There’s a real movement happening to educate consumers about dry, purpose made Rose: The Rose Revolution! A great wine style, appropriate all year round but for those of us i [...]
Originally published in WBM Wine Magazine - August 2011 A website should be one of the core assets at the centre of your brand’s communication mix. In fact, it’s imperative. However, gone are the days where a website is purely an online company ‘broc [...]
2011 starts a new journey for many in the world of social media. It’s a year where people will move on from just talking about why you should participate and get more active and strategic about the way you engage. Let’s face it, we can spend a lot of [...]