digital marketing Archives - Mastermind Consulting

Five effective digital marketing tools for hospitality venues to grow your tribe

Restaurants, pubs and bars can no longer rely on good food and service to drive foot traffic. As a business owner or manager, you need to address the key issues of how your local community will know you have re-opened and how you can attract people t [...]

By | June 20th, 2020|Digital Marketing, Musings|0 Comments

The Marketing GP vs the Surgeon – What do you really need for your social and digital marketing?

Having worked in marketing for over 20 years, I’ve been in many situations where experts have been needed – pulling in people with specific skills to be help drive the growth of a brand. When it comes to looking for a marketing partner to support you [...]

By | June 18th, 2020|Blog, Musings|0 Comments

What does a digital audit involve?

Your digital presence has never been so critical, especially in a post COVID-19 world where consumers are wanting to conduct more and more business online. Understanding how your customers are engaging with your brand in a digital format and identify [...]

By | June 15th, 2020|Digital Marketing, Musings|0 Comments

Key Marketing Insights from 2019 WineDepot Industry Impact Conference

The Australian wine industry gathered in Orange in September 2019 for the Wine Depot Industry Impact Conference, facilitated by WISA. With the theme of “Dare to be Seen” it was a great opportunity to revisit best practices and focus on consumer exper [...]

Is social media for brands really free?

FACT: it’s simply unbelievable that many promoters of brands still consider social media a free form of marketing. It frustrates me no end to hear so called “marketing experts” referring to social media channels being “free”. It’s misleading and sets [...]

By | September 15th, 2017|Social Media|0 Comments

Setting your brand stories apart from the pack

Picture this. You walk into a bookshop and spy a range of novels filling the shelves. All the genres are there. Crime, romance, biography – every taste is catered for. But at the front of the store sit the best-sellers. These are the books that are s [...]

By | September 18th, 2016|Content Marketing|0 Comments

Spring clean your owned media assets

In this climate, there always seems to be a new kid on the social media block. Something shiny and new; bigger and better. The pace of change often leads us down a path chasing new platforms and mediums at the expense of established channels on which [...]

By | September 18th, 2016|Digital Marketing|0 Comments

How mobile friendly is your website?

In a modern-day marketing environment, it’s essential to provide a seamless mobile website experience for your customers. It’s imperative for success. Not only is mobile dominating search, social media and online shopping, smartphone use also continu [...]

By | September 18th, 2016|Digital Marketing|0 Comments

New Years Marketing Resolutions for 2016 – Where to start

Is there a more fitting time for a new start than the beginning of the year? After a refreshing break over the festive season, our energy lifts and clarity of mind kicks in to gear. It’s a great time to evaluate the effectiveness of our marketing pla [...]

By | January 26th, 2016|Digital Marketing, Social Media|0 Comments

Leveraging the Power of Trigger Emails in your marketing

Often email marketing strategies focus on communicating to your existing database, but there’s an opportunity to capitalise on automated emails that send a targeted message based on a specific event or website behaviour. These emails are called trigg [...]

By | September 15th, 2015|Digital Marketing|0 Comments