Zuzana Martins, Digital Experience Manager
Zuzana, aka Zuzu, is a data-driven marketing specialist with extensive experience in both digital and traditional marketing. She specialises in online marketing and digital campaign development from concept to completion via continuous data-driven performance improvements including UX design optimisation and A/B testing. Zuzu has worked across multiple industries, from publishing to banking, hospitality, fitness, lighting, and retail industries, driving hands-on marketing strategies, implementation and campaign management to deliver increased revenue and positive engagement.
When it comes to knowing what makes a great e-commerce website, Zuzana is an expert. She has a deep knowledge of Adobe Creative Suite, MS Office, WordPress and WooCommerce, Magento, Shopify, and excellent web administration skills utilising SEO, SEM and Google Analytics, in addition to 8 years as an e-commerce specialist with working knowledge of HTML5 and CSS3.
Zuzana has a Bachelor’s and Engineer’s Degree in Business Economics and Management, Certificate IV, and an Advanced Diploma in Marketing. But her academic accomplishments do not stop there as she is a strong believer in lifelong learning, and is continually adding to her skills and expertise.
She’s highly organised with great time management skills and strives under pressure. Zuzana is also passionate about helping those small businesses that provide real value to their local communities become more successful. That’s why she loves being part of the Mastermind team – helping small growers, farmers and wineries to grow their business locally.
Deb now has her own business providing support and solutions to a number of small business clients assisting them with financial management, social media, marketing, public relations and administration. She joins the Mastermind Consulting team to provide support and marketing assistance.
Dunaj, a red wine that is named after the river Danube and that grows only in her homeland, Slovakia. Never tried Dunaj? Neither had the Mastermind office until Zuzu brought in a bottle. Beth, Mastermind’s Digital Copywriter, penned this tasting note of Dunaj after our team tasting: “Shy nose when cold. Dark berry fruits (blackberry, blackcurrant, cherry) and violet. Chocolate, perhaps? Herbal notes – almost tomato leaf but not quite, perhaps undergrowth or forest floor. Interesting musk; is it elder berry? Lovely sweet fruits begin to appear as wine opens up – think red berry (strawberry compote). Dry and chalky, slightly shorter finish. Good tannin structure.
When she’s not in the office, you can find Zuzana salsa dancing, hiking, playing the piano, or reading about economics and politics, or novels on Australian history. Her coffee order is a double espresso and she also loves using her skills to help small start-ups establish their online presence.