Rochelle Padua, Creative Director

Rochelle is a visual storyteller who regales across multiple platforms. At Mastermind, she’s the mastermind behind the custom illustrations, animations, videos, photo shoots and award-winning brand campaigns we create for our clients.

Rochelle brings more than 20 years of experience to the table when it comes to graphic design, illustration, brand design, video production, animation and photography. She has worked on some of Australia’s most popular magazine titles as well as with iconic lifestyle brands. Quite simply, Rochelle is a modern-day master of visual communication and a self-confessed “Jill of all trades”.

When it comes to her credentials on paper, Rochelle has a Bachelor of Design from the University of Technology, Sydney, and a Master’s of Interactive and Digital Media from the University of Sydney. She’s a curious creative who uses Adobe After Effects and Illustrator as her playground to keep her skills evolving.

Despite many years working in the world of magazine publishing, Rochelle says she loves working in digital because her first love was animation. The social platform revolution re-awakened her animation skills and she loves the challenge of helping small businesses connect with their target market by visually communicating their stories. “Small businesses have honest stories to tell and I have fun exploring motifs that visually communicate this,” says Rochelle.