social media

Stop Chasing the Shiny New Social Media Toys

The constant emergence of new social media platforms often lures marketers down a rabbit warren, chasing shiny new toys with which they have no experience. Happens all the time. A new platform gets traction and the queries roll in about its role in t [...]

By | May 16th, 2016|Social Media|0 Comments

Instagram Feed Changes: What you need to know before turning on notifications

Did you know that Instagram reports that people miss on average 70 per cent of the content shared on their Instagram feed? And just like facebook, as the number of users grows there will be changes made by the platform to ensure that content remains [...]

By | March 29th, 2016|Social Media|2 Comments

What does the perfect Pin on Pinterest look like?

Thinking of starting Pinterest for business? Well before you begin, it’s worth thinking through your content strategy to improve your chances for success. Sure you can just pin any old product shots or images from your mobile phone, but to be effecti [...]

By | January 26th, 2016|Content Marketing, Social Media|0 Comments

What is Pinterest and why it’s important to consider for your marketing plans

Personally I am addicted to Pinterest and it’s one of my favourite social media platforms to explore. It’s my go to source for my children’s birthday party themes, corporate event ideas, home renovations, craft and generally just seeking out visual c [...]

By | January 26th, 2016|Social Media|0 Comments

Top tips for using Pinterest to grow your brand

Pinterest may be the neglected cousin in the social media family but its new BUY button and the fact that it can drive new and current consumers to your website may change its unloved status. What started out as a simple site for allowing users to bo [...]

By | January 26th, 2016|Social Media|0 Comments

Luxury Brands & Social Media; Unlikely Best Friends

How do we define a luxury brand? By definition it’s exclusive, high in quality and elusive to the ordinary consumer. Yet these words don’t spring to mind when considering the nature of social media platforms. Quite the opposite, in fact. Social platf [...]

By | January 26th, 2016|Social Media|0 Comments

Top Social Media Trends and Digital Insights for 2016

The marketing landscape is a moveable feast. As much as we love working in an industry that constantly changes, it’s often hard to keep abreast of the latest digital and social media trends. So to kick off 2016, the Mastermind team has summarised the [...]

By | January 26th, 2016|Digital Marketing, Social Media|0 Comments

Open that Bottle Night: The perfect excuse to open memorable wines!

Waiting for a rainy day to open those wines you’ve been saving?  That day is 27 February Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (although that’s a unique story in [...]

By | January 15th, 2016|Wine Marketing|0 Comments

Managing Social Media over the Holidays

Is that the sound of a Champagne cork popping? As we rush to enjoy the festive cheer and embrace the downtime this time of year affords, it’s worth remembering that our customers are still active on social media and possibly interacting with your bra [...]

By | December 20th, 2015|Social Media|0 Comments

Australia’s First Winery InstaMeet

Instagram has grown by more than 30% in the last year, with more than five million active accounts in Australia alone. With this rapid growth comes the invention of new ways to embrace these users. Say hello to the InstaMeet. The first early adaptor [...]

By | October 29th, 2015|Social Media|0 Comments