social media

Shoppable links coming to Instagram

As a visual platform, there’s always been a lot of scope for consumers to discover beautiful brands on Instagram. But a constant gripe has been how difficult it is to click from a post straight through to a website and convert the images to sales… un [...]

By | November 23rd, 2016|Social Media|0 Comments

Recycling your content to get the most value

Picture this: you pay hundreds of dollars for a fabulous new handbag and wear it once. It stays locked up in your cupboard, gathering dust with no-one enjoying its beauty. Not ideal, right? Same principle applies to your content. You invest thousands [...]

By | November 23rd, 2016|Social Media|0 Comments

Managing social over the holiday season

Is that the sound of Champagne corks popping and the festive season kicking off? For many people, we’ve hit the button on long-overdue downtime, but for others, this is the busiest time of year as social media consumers interact with brands more furi [...]

By | November 23rd, 2016|Social Media|0 Comments

Setting your brand stories apart from the pack

Picture this. You walk into a bookshop and spy a range of novels filling the shelves. All the genres are there. Crime, romance, biography – every taste is catered for. But at the front of the store sit the best-sellers. These are the books that are s [...]

By | September 18th, 2016|Content Marketing|0 Comments

Spring clean your owned media assets

In this climate, there always seems to be a new kid on the social media block. Something shiny and new; bigger and better. The pace of change often leads us down a path chasing new platforms and mediums at the expense of established channels on which [...]

By | September 18th, 2016|Digital Marketing|0 Comments

Instagram Analytics for Business Accounts

When Instagram first hit the app store, it was about sharing pretty pictures and, well, “Instant” gratification. The evolution of Instagram into a business platform has been swift, and finally the social juggernaut has introduced ways for business ac [...]

By | September 18th, 2016|Social Media|0 Comments

Convert your Instagram account to a business account

Have you been using your Instagram account to post business content? Convert to an Instagram business account so you can house all your brand content exclusively and figure out how it’s tracking. The new business account tools give greater insight in [...]

By | September 18th, 2016|Social Media|0 Comments

TripAdvisor – Maximising Your Brand Presence

For frequent travellers, TripAdvisor is the go-to source for local tips, recommendations and objective reviews. Sure, it’s not always perfect and questionable reviews pop up from time to time, but when you’re out and about, at a loss for accommodatio [...]

By | May 17th, 2016|Social Media|0 Comments

Stop Chasing the Shiny New Social Media Toys

The constant emergence of new social media platforms often lures marketers down a rabbit warren, chasing shiny new toys with which they have no experience. Happens all the time. A new platform gets traction and the queries roll in about its role in t [...]

By | May 16th, 2016|Social Media|0 Comments

Instagram Feed Changes: What you need to know before turning on notifications

Did you know that Instagram reports that people miss on average 70 per cent of the content shared on their Instagram feed? And just like facebook, as the number of users grows there will be changes made by the platform to ensure that content remains [...]

By | March 29th, 2016|Social Media|2 Comments