Is social media for brands really free?

FACT: it’s simply unbelievable that many promoters of brands still consider social media a free form of marketing. It frustrates me no end to hear so called “marketing experts” referring to social media channels being “free”. It’s misleading and sets [...]

By | September 15th, 2017|Social Media|0 Comments

Why marketers need to take Facebook video content seriously

Since the launch of YouTube in early 2005, the Internet has been flooded with all manner of video content. For businesses, YouTube offered (and still does), an additional channel to connect with consumers and showcase marketing and customer relations [...]

By | July 28th, 2015|Social Media|0 Comments

Moving beyond being “liked”

Let’s face it, everyone likes to be popular. But if the number of likes and fans on your facebook page is your core metric of your facebook marketing, it’s time to rethink your strategy. Don’t get me wrong – having a reasonable number of fans on your [...]

By | June 29th, 2013|Social Media|0 Comments

Pre-scheduling posts for Facebook

Do you find it challenging to find the time to post on your brand facebook page? It's even more of a task when you are travelling or heading on vacation. If you are responsible for posting content to your Facebook fan page, this may be the most usefu [...]

By | June 1st, 2013|Social Media|1 Comment

Avoiding negative feedback on facebook

I spend a lot of time on facebook and some posts can be annoying and irrelevant! There may not be a dislike button, but there are ways for your fans to tell you that they don’t like your content and this feedback can impact on your future page perfor [...]

By | April 29th, 2013|Social Media|1 Comment

8 Ways to increase your facebook engagement

Have you just discovered what Facebook Edgerank is all about but not sure what the implications are? Here are 8 simple tips to help increase your engagement on your facebook page and have your content seen by a larger group of people:   Creating [...]

By | April 29th, 2013|Social Media, Social Media 101|0 Comments

Decoding facebook’s Promotional Guidelines

We’ve all seen brands on facebook make claims on their pages “first five people to comment will win a free bottle of wine” or “share this photo to win.’ Promotions on facebook are a great way of building engagement with fans and growing the number of [...]

By | July 12th, 2012|Social Media, Social Media 101, Uncategorized|0 Comments