Trish Barry

Plantagenet Juxtapose


As a pioneer of Western Australia’s Great Southern region, Plantagenet has been making wines since the 1970s. ,existed a great opportunity to make wines of distinction and difference. Through the brand planning process, Mastermind identified that Pl [...]

Scarborough Wine Co Website


What began as a simple website project has evolved into a relationship that’s seen Mastermind and Scarborough Wine Co work together since 2011. We love this brand and are super proud of its transformation. While the website has been revamped and its [...]

ARIA Brisbane


ARIA Brisbane recently celebrated its 5th birthday and Mastermind helped get the party started through a social media marketing promotion on Facebook. Over the month of August 2014, the objective was to raise awareness of the 5th birthday milestone, [...]

Best’s Consumer Tasting Panel

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It is clear that Best’s brigade of followers is a loyal and engaged bunch. In light of this commitment and recognising that 92% of consumers trust recommendations from those they know over all other forms of advertising*, Mastermind was compelled to [...]

Rose Revolution


Thank our lucky stars, consumers’ memories of Mateus have faded and cordial-sweet rosé is no longer the only option available for wine lovers to enjoy. Australian winemakers are making rosé wines that stand up to international examples with pride. S [...]