Branding

Plantagenet Juxtapose

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As a pioneer of Western Australia’s Great Southern region, Plantagenet has been making wines since the 1970s. ,existed a great opportunity to make wines of distinction and difference. Through the brand planning process, Mastermind identified that Pl [...]

Billy Button Wines

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With more than 2000 Australian wine companies selling their goods to consumers, not to mention the myriad imported products, shelves in wine stores have never been more crowded. It’s easy to see how a wine name without a story or visual identity can [...]