Making your cellar door appeal to a broader audience…

 Once upon a time I would have been part of the collective who cringed at the idea of mixing children with cellar doors. Surely it’s only the cashed-up couples or retirees that you want through your cellar door to taste in tranquility? If that’s what [...]

By | April 18th, 2013|Wine|1 Comment

Best Cellar Door in Australia? You betcha!

Outclassing more than 1700* cellar doors in Australia, Logan Wines in Mudgee recently won the title of Gourmet Traveller’s Best Cellar Door Experience, which is no mean feat considering the amazing cellar doors stationed all over our fabulous wine-pr [...]

By | April 17th, 2013|Out and about, Wine|1 Comment

Time to celebrate women in wine

Female-focused wine events polarise everyone, both in and outside of the wine industry. The conversation on social media channels over recent weeks has demonstrated just how divided people are about events like the Fabulous Ladies’ Wine Society Women [...]

By | April 15th, 2013|Wine|2 Comments

Redefining Leadership in Australian Wine

This article appeared in the March 2013 Edition of Australia's WBM Wine Business Magazine. “ If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” John Q. Adams  One often hears the term ‘leadership’ an [...]

By | March 19th, 2013|Wine|1 Comment

Celebrating Wine Memories – Open that Bottle Night: 26 February 2010

It may seem that there’s an abundance of wine related social media initiatives emerging and something to get involved in on a weekly basis. Having started the first few Australian Tweet ups with #WCATT in August 2010 this really excites me as people [...]

By | January 21st, 2011|Social Media, Uncategorized, Wine, Wine Marketing|1 Comment

Welcome to the Mastermind Consulting Blog

Welcome to the Mastermind Consulting Blog - which I call my Mastermind Musings.

By | September 9th, 2010|Consumer Trends, Innovation, Other, Social Media, Wine, Wine Marketing|0 Comments