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Open that Bottle Night 2017! How to get involved on 25 February

Waiting for a rainy day to open those wines you’ve been saving?  That day is 25 February 2017 Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (although that’s a unique stor [...]

By | January 31st, 2017|Uncategorized|0 Comments

Cyber safety – keeping our kids safe online

There’s no doubt the World Wide Web is a fantastic playground and education resource for our children. But this wonderland comes with issues that prove tricky to tackle even for the most tech-savvy parents. Unlike our generation, our children (and th [...]

By | June 21st, 2016|Consumer Trends, Uncategorized|0 Comments

Top 10 Tips to Improve Your Email Marketing

Top 10 Tips to Improve Your Email Marketing How alarming is this fact? IBM research found that 17% of all emails never see the inside of a recipient’s inbox. From defunct emails and SPAM traps to uninteresting subject lines, there’s a multitude of re [...]

By | September 15th, 2015|Digital Marketing, Uncategorized|0 Comments

Content Marketing 101

Everyone’s talking about a particular buzzword in the marketing industry: Content. This buzzword embodies a powerful tool that’s pushing standard advertising to the back of the queue. It’s nudging traditional marketing methods off the platform, and, [...]

By | August 17th, 2015|Uncategorized|0 Comments

Facebook brand pages get a makeover

The world of facebook continues to evolve and this time there’s imminent changes announced for brand pages.  These changes are designed to mirror the new personal time layout with a less cluttered look. I’ve yet to see this transition across any of t [...]

By | March 13th, 2014|Social Media, Uncategorized|0 Comments

The Power of a Call-to-Action

Want to know how to dramatically increase your social media reach? It is as simple as including a call-to-action (CTA) in your posts. It turns out, if you ask people to Retweet, Like or Share then chances are they will. Social media analyst Dan Zarre [...]

By | September 13th, 2013|Uncategorized|0 Comments

Taking your social media plans to the next level…

Over the last few years, “social media” has become a buzzword. It’s a concept that not many businesses truly understand or embrace to its full potential. Wineries often feel obliged to set up a presence of core social media platforms like Facebook or [...]

By | August 1st, 2013|Uncategorized|0 Comments

How to create good content

By Sophie Knox So everyone’s talking about creating good content. If you have an online presence – let’s face it, who doesn’t? – you need content. Simple as that. The best designed website with the trickiest features means nothing if it doesn’t have [...]

By | June 20th, 2013|Uncategorized|0 Comments

Mastermind Consulting turns five!

My humble little business has reached a significant milestone this month – Mastermind Consulting is now five years old. Yes, it’s been that long, and there’s reason to celebrate as the journey has been exhilarating, to say the least. From as early as [...]

By | May 15th, 2013|Uncategorized|1 Comment

Decoding facebook’s Promotional Guidelines

We’ve all seen brands on facebook make claims on their pages “first five people to comment will win a free bottle of wine” or “share this photo to win.’ Promotions on facebook are a great way of building engagement with fans and growing the number of [...]

By | July 12th, 2012|Social Media, Social Media 101, Uncategorized|0 Comments