Top Social Media Trends and Digital Insights for 2016

The marketing landscape is a moveable feast. As much as we love working in an industry that constantly changes, it’s often hard to keep abreast of the latest digital and social media trends. So to kick off 2016, the Mastermind team has summarised the [...]

By | January 26th, 2016|Digital Marketing, Social Media|0 Comments

Managing Social Media over the Holidays

Is that the sound of a Champagne cork popping? As we rush to enjoy the festive cheer and embrace the downtime this time of year affords, it’s worth remembering that our customers are still active on social media and possibly interacting with your bra [...]

By | December 20th, 2015|Social Media|0 Comments

Australia’s First Winery InstaMeet

Instagram has grown by more than 30% in the last year, with more than five million active accounts in Australia alone. With this rapid growth comes the invention of new ways to embrace these users. Say hello to the InstaMeet. The first early adaptor [...]

By | October 29th, 2015|Social Media|0 Comments

Facebook Rolls out Lead Ads

These days, the nature of social media demands that paid advertising makes up a key component of amplifying your brand stories and reaching new customers. And the big platforms are making it easier to capture consumer details. And yet, despite the ex [...]

By | October 29th, 2015|Social Media|0 Comments

Brand Storytelling 101

Let me tell you a story. There are three characters in this tale – The Brand, The Product and The Consumer. One balmy summer’s evening, The Brand and The Consumer had a one-night stand. Their dalliance was fun, intriguing and left The Consumer hoping [...]

By | October 14th, 2015|Social Media|0 Comments

5 pro tips and your best source of information on Instagram for Business

Did you catch our recent webinar: “Social success: How to leverage Instagram to grow wine brand awareness” by Trish Barry? If you were, you’ll know the social platform once deemed “hipsters-and fashion bloggers only” is now as widespread and mainstre [...]

By | August 17th, 2015|Social Media|0 Comments

Why marketers need to take Facebook video content seriously

Since the launch of YouTube in early 2005, the Internet has been flooded with all manner of video content. For businesses, YouTube offered (and still does), an additional channel to connect with consumers and showcase marketing and customer relations [...]

By | July 28th, 2015|Social Media|0 Comments

Latest Social Media Trends in Australia: Sensis Yellow Pages 2015 Report

Insights into Australian Social Media usage and trends are often hard to come by. So when Sensis publishes their annual Social Media Report into how Australian consumers and businesses are using social media we’re always quick to download and absorb [...]

By | May 31st, 2015|Consumer Trends, Social Media|0 Comments

Are you really listening to what customers are saying about your winery?

There’s plenty of ways to listen to feedback about your brand on social media. However in many instances, the way that brands approach this is manual and time consuming. Mentions and conversations across platforms are often responded to by manually l [...]

By | May 18th, 2015|App Reviews, Social Media|0 Comments

Managing your brands instagram presence just got easier with Schedu.gram

There’s no doubt instagram is the social media platform to focus on in 2015. The site announced 300 million active users in December 2014, a 50 percent increase from just nine months prior. We know that Australian consumers are active on intagram and [...]

By | May 18th, 2015|App Reviews, Social Media|0 Comments