Social Media 101

8 Ways to increase your facebook engagement

Have you just discovered what Facebook Edgerank is all about but not sure what the implications are? Here are 8 simple tips to help increase your engagement on your facebook page and have your content seen by a larger group of people:   Creating [...]

By | April 29th, 2013|Social Media, Social Media 101|0 Comments

Understanding Facebook’s Edgerank Algorithm

One of the most common pieces of feedback I receive from facebook training sessions is that participants had no idea that only a small percentage of their fans are seeing their posts. It’s one of the most valuable pieces of information that they take [...]

By | April 28th, 2013|Social Media, Social Media 101|2 Comments

Marketing responsibly on Facebook: Some tips for Alcohol brands

Alcohol is certainly in the spotlight at the moment and being held responsible for many social issues. An article in SMH was published today astounded me that there was such a widespread generalization by Australian Medical Association about alcohol [...]

By | September 20th, 2012|Social Media 101, Wine Marketing|1 Comment

Decoding facebook’s Promotional Guidelines

We’ve all seen brands on facebook make claims on their pages “first five people to comment will win a free bottle of wine” or “share this photo to win.’ Promotions on facebook are a great way of building engagement with fans and growing the number of [...]

By | July 12th, 2012|Social Media, Social Media 101, Uncategorized|0 Comments

Facebook introduces Page Administrator Roles

If you’re the Administrator of a facebook page you may have noticed that there’s new levels of permission for posting content on your fan page. Page admins can have 5 different roles, each with different abilities: Manager: All content creator powers [...]

By | June 1st, 2012|Social Media 101|0 Comments