Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.

Exploring the US’s Napa Valley and Sonoma Wine Regions

Anyone working in the wine industry would jump at the opportunity to visit the US’s Napa Valley. It’s proclaimed as a key wine tourism destination and being so close to Silicon Valley it was always on my ‘wish list’. Surely this was a region abreast [...]

By | May 23rd, 2016|Wine Marketing|0 Comments

Direct-to-Consumer Wine Trends

At Mastermind, we’re always on the hunt for relevant data about wineries and direct-to-consumer marketing trends. Why? It helps inform our client strategies and ensures we’re ahead of the game. So when Wine Direct announced it was hosting its first 2 [...]

By | May 17th, 2016|Digital Marketing|0 Comments

TripAdvisor – Maximising Your Brand Presence

For frequent travellers, TripAdvisor is the go-to source for local tips, recommendations and objective reviews. Sure, it’s not always perfect and questionable reviews pop up from time to time, but when you’re out and about, at a loss for accommodatio [...]

By | May 17th, 2016|Social Media|0 Comments

Stop Chasing the Shiny New Social Media Toys

The constant emergence of new social media platforms often lures marketers down a rabbit warren, chasing shiny new toys with which they have no experience. Happens all the time. A new platform gets traction and the queries roll in about its role in t [...]

By | May 16th, 2016|Social Media|0 Comments

Instagram Feed Changes: What you need to know before turning on notifications

Did you know that Instagram reports that people miss on average 70 per cent of the content shared on their Instagram feed? And just like facebook, as the number of users grows there will be changes made by the platform to ensure that content remains [...]

By | March 29th, 2016|Social Media|2 Comments

Instagram introduces the ability to switch between multiple accounts

Not being able to switch between Instagram accounts without logging in and out has been an ongoing frustration for many users. As a result we often see personal content merged with brand messages and, for many brands, this has been an impediment to a [...]

By | February 10th, 2016|Social Media|0 Comments

Have you verified your facebook business page?

Ever entered a competition on Facebook and not sure whether it’s from a legitimate brand page? Find it hard to have your content seen or want to improve your results in search on Facebook? Well, business pages with a physical address can apply for a [...]

By | February 10th, 2016|Social Media|0 Comments

What does the perfect Pin on Pinterest look like?

Thinking of starting Pinterest for business? Well before you begin, it’s worth thinking through your content strategy to improve your chances for success. Sure you can just pin any old product shots or images from your mobile phone, but to be effecti [...]

By | January 26th, 2016|Content Marketing, Social Media|0 Comments

What is Pinterest and why it’s important to consider for your marketing plans

Personally I am addicted to Pinterest and it’s one of my favourite social media platforms to explore. It’s my go to source for my children’s birthday party themes, corporate event ideas, home renovations, craft and generally just seeking out visual c [...]

By | January 26th, 2016|Social Media|0 Comments

Top tips for using Pinterest to grow your brand

Pinterest may be the neglected cousin in the social media family but its new BUY button and the fact that it can drive new and current consumers to your website may change its unloved status. What started out as a simple site for allowing users to bo [...]

By | January 26th, 2016|Social Media|0 Comments