Innovation

Using 2-D Codes in Your Marketing Mix

Summary on what 2-D Codes are, how to use them and why should be considered as part of your marketing mix.

By | May 30th, 2011|Innovation|1 Comment

Tweet Ups: What’s all the Buzz about

There’s lots of discussion of late about ‘Tweet Ups.’ Having been involved in organising a few (Wine Communicators of Australia Taste and Tweet #WCATT, Best’s Tweet Up, #Cabernet Day and the Rosé Revolution) I thought I’d share some thoughts with you on ways to make the most of the opportunity.

By | November 10th, 2010|Consumer Trends, Innovation, Social Media, Wine Marketing|2 Comments

Welcome to the Mastermind Consulting Blog

Welcome to the Mastermind Consulting Blog - which I call my Mastermind Musings.

By | September 9th, 2010|Consumer Trends, Innovation, Other, Social Media, Wine, Wine Marketing|0 Comments