Leveraging the Power of Trigger Emails in your marketing

Often email marketing strategies focus on communicating to your existing database, but there’s an opportunity to capitalise on automated emails that send a targeted message based on a specific event or website behaviour. These emails are called trigg [...]

By | September 15th, 2015|Digital Marketing|0 Comments

Top 10 Tips to Improve Your Email Marketing

Top 10 Tips to Improve Your Email Marketing How alarming is this fact? IBM research found that 17% of all emails never see the inside of a recipient’s inbox. From defunct emails and SPAM traps to uninteresting subject lines, there’s a multitude of re [...]

By | September 15th, 2015|Digital Marketing, Uncategorized|0 Comments

Why email marketing is more important than ever

As technology evolves and shiny new platforms are introduced into the marketing mix, the role of email in marketing strategy can often be neglected. And yet, when done properly, email is still one of the most powerful tools in a company’s marketing a [...]

By | September 15th, 2015|Digital Marketing|0 Comments

Using Google Campaign Tracker to measure Web Campaigns

Your owned media sites are important in your marketing mix because you can control the messages and can also analyse how specific content is performing. However, in many instances you cannot fully view initiative results and understand the true user [...]

By | May 18th, 2015|Digital Marketing|0 Comments

5 actions to improve your Website Search Results through SEO

The world of Search Engine Optimisation (SEO) is complex and like many elements of digital media it is always evolving as Google and other search engines tweak their algorithms to ensure relevant content is delivered to users. It’s something you need [...]

By | May 18th, 2015|Digital Marketing|0 Comments