Digital Marketing

Spring clean your owned media assets

In this climate, there always seems to be a new kid on the social media block. Something shiny and new; bigger and better. The pace of change often leads us down a path chasing new platforms and mediums at the expense of established channels on which [...]

By | September 18th, 2016|Digital Marketing|0 Comments

How mobile friendly is your website?

In a modern-day marketing environment, it’s essential to provide a seamless mobile website experience for your customers. It’s imperative for success. Not only is mobile dominating search, social media and online shopping, smartphone use also continu [...]

By | September 18th, 2016|Digital Marketing|0 Comments

How to create good content

By Sophie Knox So everyone’s talking about creating good content. If you have an online presence – let’s face it, if you don’t by now here’s your wake-up call – you need content. Simple as that. The best designed website with the trickiest features m [...]

By | June 21st, 2016|Content Marketing, Digital Marketing|0 Comments

Direct-to-Consumer Wine Trends

At Mastermind, we’re always on the hunt for relevant data about wineries and direct-to-consumer marketing trends. Why? It helps inform our client strategies and ensures we’re ahead of the game. So when Wine Direct announced it was hosting its first 2 [...]

By | May 17th, 2016|Digital Marketing|0 Comments

New Years Marketing Resolutions for 2016 – Where to start

Is there a more fitting time for a new start than the beginning of the year? After a refreshing break over the festive season, our energy lifts and clarity of mind kicks in to gear. It’s a great time to evaluate the effectiveness of our marketing pla [...]

By | January 26th, 2016|Digital Marketing, Social Media|0 Comments

Top Social Media Trends and Digital Insights for 2016

The marketing landscape is a moveable feast. As much as we love working in an industry that constantly changes, it’s often hard to keep abreast of the latest digital and social media trends. So to kick off 2016, the Mastermind team has summarised the [...]

By | January 26th, 2016|Digital Marketing, Social Media|0 Comments

Top 5 Tips to Create User Generated Content around your brand

User-generated content (UGC) is defined as "any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, advertisements and other forms of media that was created by users of [...]

By | October 29th, 2015|Digital Marketing|0 Comments

Leveraging the Power of Trigger Emails in your marketing

Often email marketing strategies focus on communicating to your existing database, but there’s an opportunity to capitalise on automated emails that send a targeted message based on a specific event or website behaviour. These emails are called trigg [...]

By | September 15th, 2015|Digital Marketing|0 Comments

Top 10 Tips to Improve Your Email Marketing

Top 10 Tips to Improve Your Email Marketing How alarming is this fact? IBM research found that 17% of all emails never see the inside of a recipient’s inbox. From defunct emails and SPAM traps to uninteresting subject lines, there’s a multitude of re [...]

By | September 15th, 2015|Digital Marketing, Uncategorized|0 Comments

Why email marketing is more important than ever

As technology evolves and shiny new platforms are introduced into the marketing mix, the role of email in marketing strategy can often be neglected. And yet, when done properly, email is still one of the most powerful tools in a company’s marketing a [...]

By | September 15th, 2015|Digital Marketing|0 Comments