Websites + E-marketing
Trish developed an online communications strategy for Devil’s Lair Fifth Leg that broke away from traditional wine advertising and interacted directly with the brand target – a younger demographic. This was one of the first Australian wine brands to develop an online campaign with integrated components such as a new website, online banner advertising, paid search campaign, regular e-Newsletters and downloadable tools allowing consumers to interact with the Fifth Leg brand on their PC (widgets, screensavers etc).
Fifth Leg became the #1 West Australian wine brand growing at a remarkable 47%. The integrated campaign using a range of mediums saw consumer awareness of Fifth Leg grow by over 20%. The Fifth Leg website became one of the most visited wine websites nationally.
Marketing with Impact.