Social Media Strategy
Trish developed a direct and social media strategy to re-engage consumers and wine influencers with the Best’s Great Western Wine brand and keep loyal followers abreast of winery news and product information. For a more traditional brand (established in 1866) this was a big development in the way that consumers and key influencers were engaged.
The results of the strategy have been multi faceted - consumers have re-connected with the brand through Facebook, Email and Twitter and continually are in a dialogue about key products and events. Key influencers are once again engaging with the brand and the regular online presence has directly led to new venue listings and a substantial increase in website and cellar door sales. The plan has most importantly been incredibly cost effective and measurable.
Along with Best’s Great Western, Trish has also worked with a number of other leading wine brands to help with integrated strategies across a range of social media platforms.
Marketing with Impact.