Advertising
Corporate acquisition meant that the BT Funds Management brand needed to be redefined and re-positioned in international markets. All existing collateral and assets for the organisation needed to be rethought and communicated to Financial Advisers and investors.
After conducting consumer research groups, Trish and the team developed an advertising campaign to explain the new ownership. New marketing and sales materials were developed and magazine, outdoor and public relations campaigns were launched to complement the print media. This multi faced advertising campaign helped raise awareness of the new brand positioning resulting in key stakeholder confidence and minimal disruption to new customer acquisition activities during the transition.
Marketing with Impact.