Project Description

Mastermind assisted Nerada Tea to create a social media campaign to raise brand awareness and create a consumer experience. A “tasting tea-m” of influencers were recruited to taste and review a selection of Nerada teas, sharing their thoughts, experiences and recommendations on social media.

The campaign saw a significant uplift in website traffic and online sales as well as a considerable growth of the email database. The comments and reviews the selected panellists shared on social media were overwhelmingly positive, providing some great conversation and buzz for Nerada Tea.

SOME MORE RECENT WORK