Project Description

ARIA Brisbane recently celebrated its 5th birthday and Mastermind helped get the party started through a social media marketing promotion on Facebook. Over the month of August 2014, the objective was to raise awareness of the 5th birthday milestone, reward loyal customers who have previously dined at the restaurant and generate the obligatory buzz and excitement.

With a small budget for a competition and relying on word of mouth, fans on Aria Brisbane’s Facebook page doubled, with more than 8100 entries submitted to the competition.

The fans were engaged, bookings were up and the competition entrants were glued to the page to check on their success. Now that’s a way to party.

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