Anyone working in the wine industry would jump at the opportunity to visit the US’s Napa Valley. It’s proclaimed as a key wine tourism destination and being so close to Silicon Valley it was always on my ‘wish list’. Surely this was a region abreast [...]
At Mastermind, we’re always on the hunt for relevant data about wineries and direct-to-consumer marketing trends. Why? It helps inform our client strategies and ensures we’re ahead of the game. So when Wine Direct announced it was hosting its first 2 [...]
For frequent travellers, TripAdvisor is the go-to source for local tips, recommendations and objective reviews. Sure, it’s not always perfect and questionable reviews pop up from time to time, but when you’re out and about, at a loss for accommodatio [...]
The constant emergence of new social media platforms often lures marketers down a rabbit warren, chasing shiny new toys with which they have no experience. Happens all the time. A new platform gets traction and the queries roll in about its role in t [...]
Did you know that Instagram reports that people miss on average 70 per cent of the content shared on their Instagram feed? And just like facebook, as the number of users grows there will be changes made by the platform to ensure that content remains [...]
Not being able to switch between Instagram accounts without logging in and out has been an ongoing frustration for many users. As a result we often see personal content merged with brand messages and, for many brands, this has been an impediment to a [...]
Ever entered a competition on Facebook and not sure whether it’s from a legitimate brand page? Find it hard to have your content seen or want to improve your results in search on Facebook? Well, business pages with a physical address can apply for a [...]
Thinking of starting Pinterest for business? Well before you begin, it’s worth thinking through your content strategy to improve your chances for success. Sure you can just pin any old product shots or images from your mobile phone, but to be effecti [...]
Personally I am addicted to Pinterest and it’s one of my favourite social media platforms to explore. It’s my go to source for my children’s birthday party themes, corporate event ideas, home renovations, craft and generally just seeking out visual c [...]
Pinterest may be the neglected cousin in the social media family but its new BUY button and the fact that it can drive new and current consumers to your website may change its unloved status. What started out as a simple site for allowing users to bo [...]