About Trish Barry

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So far Trish Barry has created 122 blog entries.

Leveraging Varietal Wine Days to Sell More Wine…

Cabernet Day, Chardonnay Day, Malbec moments… it seems that wine marketers exploit any commercial opportunity that presents itself to sell more wine via varietal wine days. And yes, we’re guilty as charged, often working to mastermind ways for our cl [...]

By | September 8th, 2019|Wine Marketing|0 Comments

Masterminding Diversity and Equality: Australian Women in Wine Awards

Our own Trish Barry has been acknowledged for championing diversity and equality and named a finalist in the 2019 Australian Women in Wine Awards. The Australian Women in Wine Awards are the world’s first and only awards platform for women in wine. N [...]

By | August 26th, 2019|Wine, Wine Marketing|0 Comments

Change of Direction: Insights from Facebook’s 2019 F8 Developer Conference

Each year thousands of Facebook developers descend on San Jose, in California for Facebook’s announcements on the future roadmap at the f8 Conference. Digital marketers hold their breath waiting for the latest platform evolutions and then strategies [...]

By | June 5th, 2019|Digital Marketing, Social Media|0 Comments

The Meteoric Rise of Instagram Stories

If you’re still not convinced of the power of Instagram Stories, then I’ll just leave these stats here: Facebook announced in April that over 500 million daily active people are now using Stories (across Instagram, Facebook and Messenger), that’s a r [...]

By | June 5th, 2019|Digital Marketing, Social Media|0 Comments

Creating Instagrammable Experiences: Instagram’s influence on design and the consumer experience

"If a tree falls in a forest and no one is around to hear it, does it make a sound?" This keeps springing to mind every time I visit a place that has been pretty much designed with Instagrammers in mind (Yes, I’m looking at you Daybreaker sunrise yog [...]

By | June 5th, 2019|Consumer Trends, Social Media|0 Comments

Wrap up of Social Media Marketing World 2019

Keeping up to speed with the ever changing pace of social media can be challenging. So when the leave pass was granted to attend 2019 Social Media Marketing World (along with 6000 fellow marketers) to refine my skills and keep up to speed with latest [...]

By | April 18th, 2019|Consumer Trends, Social Media|0 Comments

What are the big trends in wine consumer behaviour?

There is a changing profile of wine drinkers in Australia.  Australians are drinking wine less frequently and are opting for other beverages including more non-alcoholic options, gin, cocktails and craft beer. As the population gets older there’s als [...]

By | April 17th, 2019|Consumer Trends, Wine, Wine Marketing|0 Comments

Facebook changes in light of Cambridge Analytica Scandal

It’s been hard not to escape the press around the facebook privacy breaches, many which were highlighted in light of the Cambridge Analytica scandal. Founder and CEO Mark Zuckerberg was summoned to appear in-front of USA Congress last week to answer [...]

By | April 15th, 2018|Social Media|0 Comments

Is social media for brands really free?

FACT: it’s simply unbelievable that many promoters of brands still consider social media a free form of marketing. It frustrates me no end to hear so called “marketing experts” referring to social media channels being “free”. It’s misleading and sets [...]

By | September 15th, 2017|Social Media|0 Comments

Open that Bottle Night 2017! How to get involved on 25 February

Waiting for a rainy day to open those wines you’ve been saving?  That day is 25 February 2017 Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (although that’s a unique stor [...]

By | January 31st, 2017|Uncategorized|0 Comments