About Trish Barry

This author has not yet filled in any details.
So far Trish Barry has created 114 blog entries.

Wrap up of Social Media Marketing World 2019

Keeping up to speed with the ever changing pace of social media can be challenging. So when the leave pass was granted to attend 2019 Social Media Marketing World (along with 6000 fellow marketers) to refine my skills and keep up to speed with latest [...]

By | April 18th, 2019|Consumer Trends, Social Media|0 Comments

What are the big trends in wine consumer behaviour?

There is a changing profile of wine drinkers in Australia.  Australians are drinking wine less frequently and are opting for other beverages including more non-alcoholic options, gin, cocktails and craft beer. As the population gets older there’s als [...]

By | April 17th, 2019|Consumer Trends, Wine, Wine Marketing|0 Comments

Facebook changes in light of Cambridge Analytica Scandal

It’s been hard not to escape the press around the facebook privacy breaches, many which were highlighted in light of the Cambridge Analytica scandal. Founder and CEO Mark Zuckerberg was summoned to appear in-front of USA Congress last week to answer [...]

By | April 15th, 2018|Social Media|0 Comments

Is social media for brands really free?

FACT: it’s simply unbelievable that many promoters of brands still consider social media a free form of marketing. It frustrates me no end to hear so called “marketing experts” referring to social media channels being “free”. It’s misleading and sets [...]

By | September 15th, 2017|Social Media|0 Comments

Open that Bottle Night 2017! How to get involved on 25 February

Waiting for a rainy day to open those wines you’ve been saving?  That day is 25 February 2017 Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (although that’s a unique stor [...]

By | January 31st, 2017|Uncategorized|0 Comments

Shoppable links coming to Instagram

As a visual platform, there’s always been a lot of scope for consumers to discover beautiful brands on Instagram. But a constant gripe has been how difficult it is to click from a post straight through to a website and convert the images to sales… un [...]

By | November 23rd, 2016|Social Media|0 Comments

Instagram Stories

In August, Instagram released “Stories” to capture the ground Snapchat was making on the instant messenger scene. This feature allows users to create temporary videos that don’t appear on your feed, but rather the function strings together the images [...]

By | November 23rd, 2016|Social Media|0 Comments

Recycling your content to get the most value

Picture this: you pay hundreds of dollars for a fabulous new handbag and wear it once. It stays locked up in your cupboard, gathering dust with no-one enjoying its beauty. Not ideal, right? Same principle applies to your content. You invest thousands [...]

By | November 23rd, 2016|Social Media|0 Comments

Managing social over the holiday season

Is that the sound of Champagne corks popping and the festive season kicking off? For many people, we’ve hit the button on long-overdue downtime, but for others, this is the busiest time of year as social media consumers interact with brands more furi [...]

By | November 23rd, 2016|Social Media|0 Comments

Setting your brand stories apart from the pack

Picture this. You walk into a bookshop and spy a range of novels filling the shelves. All the genres are there. Crime, romance, biography – every taste is catered for. But at the front of the store sit the best-sellers. These are the books that are s [...]

By | September 18th, 2016|Content Marketing|0 Comments