Sophie Knox, Content Director

Sophie is a custom publishing expert with experience in copywriting across many platforms. She has strong communication skills, a passionate love of the English language and a sensitive awareness of commercial requirements having worked in editorial content generation for 15 years.

Sophie’s gained her stripes while working on Gourmet Traveller WINE magazine writing features and managing the content of this highly respected title. The mass market world beckoned, so she moved to Australian Table magazine, the official Coles Supermarket title, and, as editor, led that publication to become a great sales success and learned loads about how one of Australia’s biggest retailers operates. Several years later she launched BBC Good Food magazine, a joint venture between ACP Magazines (now Bauer Media) and the UK’s BBC.

These days, Sophie has moved on from working in-house at magazines and now creates content for the digital world, working mainly as a content marketing strategist and creator with Mastermind but also with direct clients. And she continues to write for old-school magazines.

Sophie also teaches features writing to Diploma and Bachelor of Journalism students at Sydney’s Macleay College.

Sophie can help you plan a targeted content marketing campaign that speaks directly to your customers in an engaging, compelling and modern way. She has a Bachelor of Arts (Communications) from Macquarie University, Sydney, and a Post-Graduate Certificate in Writing from University of Technology, Sydney.

Managing her family sharpens her communication skills on a daily basis – with two children under five to keep in check, it takes exacting negotiation skills to remain leader of the pack. Oh, and her partner is a willing participant in the business of maintaining control, as well as enjoying food and wine in equal measure.

The odd glass of Chablis, Pinot Gris from Central Otago, Alsatian or Tasmanian Riesling, or a smooth Italian red. Or all of the above, depending on the day.
When time allows, Sophie loves spending time with her cheeky young daughters and her (cheeky) partner, taking long walks (without said children), doing Pilates, dining out (and in) and imbibing good wine with friends.

Projects Sophie has worked on