Mastermind
[mas-ter-mind]
noun: a person who originates or is primarily responsible for the execution of a particular idea, project, or the like
verb: to plan and direct (a usually complex project or activity), especially skillfully.
The world of marketing is going through one of the biggest revolutions in the history of the industry. New technology and communication platforms are evolving at the speed of light. It’s never been more important to keep up, and reconsider how to engage consumers in this brave new world.
Mastermind Consulting is a marketing strategy company ready to play ball in this new landscape. We’re across the changes in technology and how consumers prefer to communicate and are well positioned to help brands navigate the digital marketing, social media marketing and content marketing areas to deliver long-term results. These days, an effective marketing plan looks nothing like those of days gone by. An effective marketing plan will feature the relevant mediums, punchy content and hard-hitting digital strategies. A Mastermind marketing strategy is all of the above, with a keen focus on making the right decision for every unique need within the brand.
Despite common perceptions, bigger is not always better. The Mastermind team is nimble. We are a highly experienced bunch, with the knowledge to ensure your brand remains relevant and meaningful. On behalf of our clients, we also recruit from our trusted team of experts and have an extensive range of partners who we trust to deliver results. For us, the greatest rewards come by helping businesses grow and teaching teams the skills to make it happen on their own.
We’re not an advertising agency, we specialise in marketing consulting. We provide strategic marketing advice to deliver meaningful results, whether it’s about helping with social media marketing, digital marketing or to deliver memorable and engaging content that connects with your consumer.
Change of Direction: Insights from Facebook’s 2019 F8 Developer Conference
Each year thousands of Facebook developers descend on San Jose, in California for Facebook’s announcements on the future roadmap at the f8 Conference. Digital marketers hold their breath waiting for the latest platform evolutions and then strategies are tweaked accordingly to focus on new ways to en [...]
The Meteoric Rise of Instagram Stories
If you’re still not convinced of the power of Instagram Stories, then I’ll just leave these stats here: Facebook announced in April that over 500 million daily active people are now using Stories (across Instagram, Facebook and Messenger), that’s a rise of 100 million since October 2018. Source: htt [...]
Creating Instagrammable Experiences: Instagram’s influence on design and the consumer experience
"If a tree falls in a forest and no one is around to hear it, does it make a sound?" This keeps springing to mind every time I visit a place that has been pretty much designed with Instagrammers in mind (Yes, I’m looking at you Daybreaker sunrise yoga in Sydney). Has it got to the point that if what [...]
