Mastermind
[mas-ter-mind]

noun: a person who originates or is primarily responsible for the execution of a particular idea, project, or the like

verb: to plan and direct (a usually complex project or activity), especially skillfully.

The world of marketing is going through one of the biggest revolutions in the history of the industry. New technology and communication platforms are evolving at the speed of light. It’s never been more important to keep up, and reconsider how to engage consumers in this brave new world.

Mastermind Consulting is a marketing strategy company ready to play ball in this new landscape. We’re across the changes in technology and how consumers prefer to communicate and are well positioned to help brands navigate the digital marketing, social media marketing and content marketing areas to deliver long-term results. These days, an effective marketing plan looks nothing like those of days gone by. An effective marketing plan will feature the relevant mediums, punchy content and hard-hitting digital strategies. A Mastermind marketing strategy is all of the above, with a keen focus on making the right decision for every unique need within the brand. 

Despite common perceptions, bigger is not always better. The Mastermind team is nimble. We are a highly experienced bunch, with the knowledge to ensure your brand remains relevant and meaningful. On behalf of our clients, we also recruit from our trusted team of experts and have an extensive range of partners who we trust to deliver results. For us, the greatest rewards come by helping businesses grow and teaching teams the skills to make it happen on their own.

We’re not an advertising agency, we specialise in marketing consulting. We provide strategic marketing advice to deliver meaningful results, whether it’s about helping with social media marketing, digital marketing or to deliver memorable and engaging content that connects with your consumer.

  • contentmarketing

Content Marketing 101

By |August 17th, 2015|

Everyone’s talking about a particular buzzword in the marketing industry: Content. This buzzword embodies a powerful tool that’s pushing standard advertising to the back of the queue. It’s nudging traditional marketing methods off the platform, and, how about this for an idea, it’s putting the custo […]

  • instagrambusiness

5 pro tips and your best source of information on Instagram for Business

By |August 17th, 2015|

Did you catch our recent webinar: “Social success: How to leverage Instagram to grow wine brand awareness” by Trish Barry? If you were, you’ll know the social platform once deemed “hipsters-and fashion bloggers only” is now as widespread and mainstream as it gets in the popularity stakes. It’s also […]

  • Videoblog

Why marketers need to take Facebook video content seriously

By |July 28th, 2015|

Since the launch of YouTube in early 2005, the Internet has been flooded with all manner of video content. For businesses, YouTube offered (and still does), an additional channel to connect with consumers and showcase marketing and customer relations content. Though other video sharing platforms hav […]

“Over the past four years I have worked very closely with Trish and the Mastermind team to restructure and refocus Scarborough Wine Co.’s marketing strategy. Over this time we have developed brand plans, a new website, an integrated digital marketing strategy, always keeping in mind the unique requirements of our small family-owned business. Trish’s knowledge, expertise and enthusiasm is second to none and her ability to bring in the right people to get the work done on time and on budget is incredibly valued by the whole Scarborough team.”
Sally Scarborough
"We have worked with Trish on a number of occasions to assist us with our social media marketing, and she has certainly helped us achieve the results we wanted and much more. Trish is such an expert in her field and a pleasure to work with. She is extremely professional, honest and very reliable."
Kim Read
"I have had the pleasure and privilege to work with Trish and her team at Mastermind Consulting. The knowledge this company has around social media marketing (specifically Facebook) is mind blowing. I had a major issue one Thursday afternoon (5.30pm!). I phoned Trish on her mobile and she took the time to walk me through how to rectify my error and was so patient and calm (all the while I was about to have heart failure at what I had just uploaded to my business’s Facebook page accidentally). The issue was fixed shortly after our chat."
Dale Simpson

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